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DROP THE BRICs, LAUNCH THE ICBM: and other lessons from the NYAMA Emerging Markets Attractiveness Study

By Craig Charney | Report | April 21, 2015 | 17 pages

Wondering which emerging markets are hottest? Where your competitors are going? Where you can gain a crucial edge in markets they are neglecting?

Discover unexpected opportunities and track the competition with this unique report. It presents results from the first-ever survey of American marketers’ involvement and plans in emerging markets, conducted among 315 brand owners and agency executives for the New York branch of the American Marketing Association by Charney Research and Research Now.

 Surprises in the report include:
• Which of the BRICS marketers want to drop – and which country will replace it?
• Which country knocked China off the “most attractive” pedestal?
• Which US firms are globalizing their marketing most vigorously – and which aren’t?
• How do plans differ between B2B and B2C markets – and in different industries?
• Where are American marketers neglecting high-growth market opportunities?

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