Resource Library

Public Diplomacy


Ask the Survey Doctor: Evaluating Public Diplomacy

By Joshua Marshall, US State Dept | Insights | Series II | No. 5 | July 2014

If you are struggling with surveys, evaluations, assessments, or market research in developing countries, email the Survey Doctor with your question. Public diplomacy depicts the programs and communications one country uses to reach the people of another. Learn how to evaluate it.

From the American People: Why the Story That U.S. Foreign Assistance Is Working Must be Told

Report | November 1, 2008 | 65 pages

This article argues that the public has an inaccurate image of US foreign assistance programs and recommend USAID to improve communication method. Foreign assistance does not communicate itself. Strategic, coherent and multi-year set of domestic and international communication methods will contribute to the final success of the program.

Smith Family Foundation Debate on Anti-Americanism in the Arab World

By Craig Charney | video | December 6, 2006

The Smith Family Foundation brings together some of the most prominent policy makers and authors in the world in a high profile forum devoted to public policy debates. The panel debated on whether US policies have been effective since 9/11 in reducing anti-Americanism sentiments.


America’s Message to The Muslim World

By Craig Charney and Steven A. Cook | The Boston Globe | June 20, 2006 | 2 pages

The article suggests America’s message in the Muslim world should be: partners in development and democracy. America’s image in Muslim lands is starting to get better yet more remains to be done. One evidence, government-sponsored efforts are paltry comparing to private-sector marking campaigns.


Here’s what America can do to be loved by Muslims

By Craig Charney | The Daily Star | July 25, 2005 | 3 pages

A rare window of opportunity to reach out to the Islamic World has emerged thanks to a series of developments this year. The article argues the keys to a new U.S. dialogue with the Muslim world are a humbler tone, a focus on partnership with local initiatives, and a sustained effort with major resources. Engaging local and regional news media is the first step and America’s image problem will take years to reshape.


Anti-U.S. anger spreading in Islamic states, survey finds

By Brian Knowlton | The New York Times | May 19, 2005 | 3 pages

The article argued that anti-American anger in Islamic countries continues to spread across age and economic groups, according to a new survey of Muslim elites. Things that they desire most, respect and aid, are what America can provide but until now fail to deliver. Admiration for bin Laden still exists because of his fortitude against the dominant world power.


Morocco: The Price of Anti-Americanism

By Craig Charney | Salon | January 7, 2005 | 4 pages

This Salon article discusses the anti-Americanism within Morocco and the hostility towards the United States’ efforts at offering assistance to Morocco as it undergoes reforms. From Islamist traditionalists to urban sophisticates, hostility to America is now so commonplace among Moroccans that it dictates reactions to U.S. actions and symbols.

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A New Beginning: Strategies for a More Fruitful Dialogue with the Muslim World

Report | January 1, 2005 | 6 pages

This teaching module for the Council on Foreign Relation (CFR) offers a discussion on a variety of topics with regards to the United States and the Muslim world. The issue of anti-Americanism in the Muslim world offers an ideal case study of the issue of “soft power.” This involves the aspects of international relations and foreign policy that focus on leadership through prestige, persuasion, and cultural and economic power, rather than hard power, the “bombs and rockets” that make up much of the traditional introductory international relations course or specialized course on US foreign policy.


Here and Now – Improving America’s Image in the Muslim World

By Craig Charney | NPR | January 1, 2005

NPR’s “Here & Now” interviews Craig Charney and Steven Cook on how people in the Arab world see the Iraqi conflict as well as their views on U.S. public diplomacy in the Muslim world. Warlords still pose serious threat to the rollout of local free and democratic elections and America’s prominent role in the Muslim world should include the establishment of democratic institutions in the region.

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