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Radhika Nanda, Senior Analyst, has worked as a media and research
planner for more than a decade in her native India, elsewhere in
South Asia, and in the United States. Her experience includes work
with a major international advertising firm, leading international
organizations, and an important Indian AIDS advocacy institution,
as well as Charney Research.
Radhika’s professional expertise includes the work at the
highest levels of media research, advocacy and strategic communications
for health services and AIDS education programs in developing countries.
Radhika served as UNAIDS’ consultant to the national mass media
campaign in New Delhi. She developed strategy and advocacy materials
for UNAIDS’ meetings with government policy makers, non-profits,
hospitals, school administrators, industry and the media. She designed
several targeted communications for the National AIDS Control Program
in India, as well as programs to introduce school-based sex and
AIDS education for UNICEF and UNESCO.
Earlier in her career, Radhika worked on the media campaigns of
some of the largest corporations in India. She managed clients’
budgets and media schedules for advertising campaigns by Ogilvy
& Mather and Clarion Advertising, in Mumbai (Bombay). She had managed
the regional budget and schedule for Indian Prime Minister Rajiv
Gandhi’s campaign prior to his tragic assassination during
the national elections in 1991. Radhika was then a regular participant
at various media and research forums and industry-level meetings
in India. The national news magazine India Today acknowledged
her contributions to the media industry in a cover feature the following
year.
She has had over a decade’s experience developing plans and
analyzing field research projects, having worked on market studies,
advertising testing and consumer research for several Fortune 500
clients — Cadburys, Johnson &Johnson, Pepsi, Philips, Reckitt
& Coleman, Smith Kline Beecham, Seagram and Unilever, among others.
She served as Ogilvy & Mather’s Research and Planning Manager,
in New Delhi. Radhika lent her expertise on questionnaire design,
sampling and other methodological issues to innumerable qualitative
and quantitative research studies on consumers’ attitudes to
products, their brand preferences and buying behavior.
Her contributions to Charney Research projects have included managing
and analyzing our qualitative study on ethnic relations in Sri Lanka
in 2003 and field-testing and writing up our to work on our national
poll of Afghan Voters. She also has experience in conducting ethnologies
of some of the most vulnerable and least literate populations in
developing countries, including women and out-of-school youth in
urban slums in and around Delhi. She has traveled extensively in
India to evaluate the effectiveness of AIDS programs in public hospitals.
Radhika is presently working on her PhD in the Sociology of Media
at the New School’s Graduate Faculty of Political and Social Science
in New York. Her academic scholarship is informed by her active
engagement with the intersection of media technologies, civil society
and local governance of AIDS-related issues. She has received her
MA in Media Studies from the New School of Social Research in 2002.
Radhika is an Indian citizen and received her undergraduate degree
from Punjab University in 1979. She has received her Master’s degree
in Management Studies from the University of Bombay in 1984. Born
in Jammu, Radhika grew up in Punjab and Rajasthan. Radhika has lived
and worked in Mumbai, New Delhi and New York City. Her native languages
are English, Hindi, Punjabi and Urdu.
Email: radhika @ charneyresearch.com
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